Media Executives Photo

CEMMP program brings professionals working in China’s most prestigious media organizations

The Chinese Executive Media Management Program (CEMMP) celebrated the graduation of its 14th annual class last month in Denver. The program, made possible by a $1 million gift from the Anna and John J. Sie Foundation has been a successful partnership between the Foundation, the Cable Center and the University of Denver.  Each summer since 2000, (with the exception of the 2003 during the SARS scare and 2008 immediately following the Wenchuan earthquake), a group of visiting scholars selected from China’s State Administration of Radio, Film and Television; China Central Television; the Ministry of Industry and Information Technology and Encore International organizations have come to Denver to study business management and visit area companies.

This year, the CEMMP fellows visited the Cable Center, CableLabs, Comcast Media Center, DISH Network, Layer3TV and Starz. They received warm welcomes and precious insight into management and the operations of these media organizations.

“These organizations have been the backbone of the program for over a decade, and are very willing to share their insights and experience with our group. Colorado hospitality carries the day again!” said professor of Finance at DU’s Daniels College of Business, Ron Rizzuto, Ph.D., who directs the CEMMP and has taught courses during each year since its inception.

Rizzuto added, “Stay tuned for a totally re-vamped CEMMP in coming years, designed to be even more suited to the rapidly changing media landscape in China. Globalization, increased competition for traditional media, and plateauing economic growth in China is a great time to innovate.”

No trip to Colorado would be complete without taking in some of our top attractions. The program’s generous fellowships allowed for group excursions to Rocky Mountain National Park, the Cog Railway up Pikes Peak, the U.S. Air Force Academy, the U.S. Olympic Training Center and a Coors Brewery tour — to sample the Silver Bullet® that they first tasted in Beijing! It’s no surprise then that over the years 126 Chinese fellows from CEMMP have developed a soft spot in their hearts for Denver and the people of Colorado.

The fellows’ time in Colorado culminated when the two teams presented their business plans to the faculty and local business leaders.

Asian Avenue magazine congratulates CEMMP on a successful program – helping to connect Colorado with China!

Photo caption: The 2015 Chinese Executive Media Management Program Fellows at the University of Denver’s Daniels College of Business.