The Chinese Executive Media Management Program (CEMMP) celebrated the graduation of its tenth annual class last month in Denver. The program, made possible by a $1 million gift from the Anna and John J. Sie Foundation has been a successful partnership between the Foundation, The Cable Center and the University of Denver.

During each summer since 2000, with the exception of 2003 during the SARS scare and 2008 immediately following the Wenchuan earthquake, a group of visiting scholars selected from China’s State Administration of Radio, Film and Television; China Central Television; the Ministry of Industry and Information Technology and Encore International have come to Denver to study business management and visit area companies.

This year the CEMMP fellows visited 7News, CableLabs, Colorado Public Radio, Comcast, Dish Network, Liberty Global, and Starz. They received tremendous warm welcomes and precious insight into management and operations of these media organizations.


“These organizations are very generous with their time and are very willing to share their insights and experience with our group. It’s a wonderful tribute to the good people of Colorado who have extended their hospitality to us year after year,” said professor of Finance at DU’s Daniels College of Business, Ron Rizzuto, Ph.D., who directs the CEMMP and has taught courses during annually since its inaugural year.

Rizzuto also remarked that, “The information exchange has also increased in recent years, I’ve noticed, as American organizations want to learn more about the media landscape in China. This is, no doubt the result of the continued globalization of the media markets and the rapid rate of economic growth in China.”

No trip to Colorado would be complete without taking in some of our top attractions. The program’s generous fellowships allowed for group excursions to Rocky Mountain National Park, the attractions of Colorado Springs, and good seats at a Rockies game among other excursions. It’s no surprise then that 85 Chinese fellows have developed a soft spot in their hearts for Denver and the people of Colorado.

The fellows’ time in Colorado culminated when the two teams presented their business plans to Mr. Sie, the faculty, business leaders, and friends. This year, the topics were “Splendio” (visual radio) and “e-Cube” (nationwide program aggregator and distributor) respectively. The largest group in ten years came to listen and offer comments to the Chinese on their business plans.

Asian Avenue magazine wishes CEMMP congratulations on ten great classes and much success in the next ten years!